A Web measurement firm Wednesday blamed a massive online marketing campaign aimed only at nternet Explorer (IE) users for skewing its April data, which said Mozilla's Firefox and Apple's Safari had lost significant amounts of market share.
The company, Net Applications of California, has posted revised data on its Web site that shows Firefox and Safari still dropping in share, but by much smaller increments.
An "extremely large" marketing campaign among a small number of sites that targeted only users of IE was responsible for the aberrant numbers, said Vince Vizzaccaro, the executive vice president of marketing at Net Applications.
Uncategorized May 8th 2008